Brand Protection

For many types of company, ownership and protection of their intellectual property or their brand is key to their survival and prosperity. For these organizations, identifying violations and building a case against those misusing intellectual property or branding is essential.

If you are in charge of an effort to discover, gather evidence on and prosecute a counterfeiting operation, you will need a robust system of case management. In fraud cases, just as with any investigation, the logical organization and retrieval of evidence is crucial. Xanalys’s brand protection management solution centralizes the whole process, storing and displaying the gathered evidence in simple terms so that when you sit down to start linking criminal activities and identifying groups involved, everything you need will be to hand. The system lets you manage entire investigative teams, be they working directly for you or third-party.

Because the system can easily discover the relationships between disparate files, particularly when used alongside Link Explorer, patterns and links will start to emerge that will firm up your hunches or produce incontrovertible proof of links between counterfeit products and people, often via seemingly unrelated intermediate pieces of evidence such as phone numbers, product identifiers, company names and email addresses.

Evidence can also be stored in multimedia formats, for example photographs, audio files or movies which can all be used to build up a case to take to court. With everything stored centrally and accessible to anyone with the appropriate level of authorization, investigations can be carried out anywhere in the world, and with counterfeiting investigations, that is a basic necessity nowadays.

If IP is important to your company, it is never too soon to set up an ongoing database of suspected or discovered breaches of your copyright. Xanalys’s brand protection solution is the ideal way to do it.